| DECEMBER 2015 |

Let's Party

12 | 28 | 2015

Let's party! Fashion collections are celebrating a new blazing mood. The fever of the 70ies comes back with the spirit of the legendary club Studio 54. Glossy black stands out in mini-dresses, flared jumpsuits, vertiginous necklines and mannish smoking suits and jackets.

Black & white is always right for a smooth transition from day to night. A sparkling dose of sequins, black, gold, silver or metallic stripes, is the final eye-catching look to spice up a monochrome outfit. So, for a party's look that has a 1970s vibe…

What better opportunity to include halter jumpsuits, sequin-embellished dresses and high-waist trousers in evening's outfits at Christmas and New Year's Eve?

To find more "PARTY" images: http://bit.ly/1ZpdwLp

Sisters Angels!

12 | 21 | 2015

Angels in the spotlights… The most anticipated fashion event of the year took place yesterday. What do Gigi Hadid, Taylor Hill, Kendall Jenner, Elsa Hosk and Vita Sidorkina have in common? They have been performers at the Victoria's Secret Fashion Show on December 8th 2015 in New York! A great night celebrating the 20th anniversary of the brand.

For the first time, the angel girls have featured the clou moments of the show - from the backstage to the défilé - on their Instagram accounts. The event (which lasted about 40 minutes) has been broadcasted live on CBS.

Have a look at the special moments of the angels and create cool outfits inspired by TrendForTrend's hot gallery. http://bit.ly/1IdtIv0

Hello, 6 Bold

12 | 06 | 2015

All eyes on me! Say goodbye to boring monochrome appeal.

Now fashion designers express themselves in so many different ways. Fashion inspired by graphic art is the most popular trend every fashion house like Salvatore Ferragamo, Bottega Veneta, Raf Simons for Dior followed in the fall/winter runways.

You could spot in multicolor long dresses or new jumpers, coats, A-line mini's, pants, and above all in a bombastic dose of printed sweatshirts and turtlenecks. Shocking graphic-mania, inspired by Mod '60, is having a moment. Geometric themes which seem to be created by computer art. Again, again,  from head to toe, "iterations" showcase a medley of triangles and stripes.

Have a look to our gallery. For an handful of the season's finest print proposition. http://bit.ly/1QYBc7q

Gwyneth Paltrow and Valentino team up for Wonder Woman

12 | 01 | 2015

Every woman is a wonder woman. This is a fashion statement. High-end designer Valentino and super actress Gwyneth Paltrow are teaming up to give the most iconic superheroine a makeover.

Maria Grazia Chiuri and Pierpaolo Piccioli, creative directors of  Valentino's fashion house, have dedicated to the comic heroine a capsule collection for the Goop Mrkt, the pop-up store site, launched by Gwyneth Paltrow, that has been just inaugurated (on 23 November in New York) at The Time Warner Center in NY.

"The Wonder Woman Valentino" limited edition, created in collaboration with roman street artist Solo (available as well on Goop.com)  consists of 24 pieces, mixed of clothing and accessories. Leitmotif is the iconic "star" theme,  that appears everywhere: sneakers, evening dress,  leather bag and military jacket.

© Terry Richardson for Valentino

Star Wars

12 | 01 | 2015

The Force is headed towards runways. Space rocks and futuristic silhouettes, waiting for the new "Star Wars: The Force Awakens". The much-anticipated movie by Lucasfilm that opens on December 18 is shaping up to be a point of interest this winter.

Meanwhile, for cinematographic saga fans, the super movie has partnered with Bloomingdale's department store in New York for a big philanthropic fashion initiative. Beginning next week, five of the windows will be outfitted with costumes and props from the upcoming film, each focused on a key location of the movie. Then on December 3, the windows will switch to a group of "Star Wars: The Force Awakens" looks created by 10 fashion designers, such as Diane von Fürstenberg, Cynthia Rowley, Giles Deacon, Halston, Opening Ceremony, Ovadia & Sons, Parker, Rag & Bone, Timo Weiland and Todd Snyder.

The designers' participation is part of a fund-raising initiative called "Force 4 Fashion", where each designer created a look based on a "Star Wars: The Force Awakens" character, which will be auctioned for charity. Each designer made two samples: one for the auction and one for the Bloomingdale's windows.

To find more "STAR WARS" images: http://bit.ly/1NZWn2V

| NOVEMBER 2015 |

The new vocabulary of Italian fashion

11 | 23 | 2015

What does Italian style mean today for the whole fashion world? For those who pass by Milan, the new go-to event is The new vocabulary of Italian fashion, at the Triennale di Milano.

It's a one of a kind event that was created from the need to recognize and celebrate the present Italian fashion world as well as its protagonists: brands and creative minds that have renewed and recovered its traditional cultural, technical and technological DNA over the past 20 years, rewriting it in a language that is completely original. From ready-to-wear and streetwear to footwear, eyewear, jewellery and hats.

The exhibition is an accurate staging of the stretch of the Made in Italy label's recent history since 1998, the year that marks the concrete transition to a world interconnected by the web and new forms of communication. This was 10 years before the great global crisis of 2008, which affected Western economies and undermined the economic, social and cultural paradigms of post-modernity. 

Over 100 of the most important companies and emerging designers on the contemporary scene will participate in the exhibition with their products and projects. 

From 24 november until 6 march 2016 at the Triennale di Milano

(info: www.triennale.org)

Animal House

11 | 12 | 2015

For pet lovers only. 

It's time to consider the amount of pet-themed collections taking over all the fave cool-girl brands right now. Animal-inspired fashion is the most unexpectedly awesome trend for this winter 2015-2016. 

This season it's a true zoo.

Animals of all kinds were embroidered, printed, and collaged onto every type of garment: from tops to coats. Trendsetter designers, from Alice + Olivia, to Valentino, Céline, Marni and Antonio Marras have sent out clothes bearing the likenesses of all manner of fauna. 

Fashion loves animals. Not only hungry tigers or maculate patterns (which are as classical to fashion as a little black dress LBD). But for some reasons, tender pets - like bunny, cats, graceful birds, foxes, deer - are the most popular "darling" within the trend.

So go fancy and funny, with the best animal print fashion for this winter. Pets are a language of international happiness, with universal appeal. Searching for an example?  

Look at our gallery of special accessories and garments from womenswear brand and fashion designers.

To find more "ANIMAL" images: http://bit.ly/1j3OJMo

Volez, voguez, voyagez

11 | 10 | 2015

Louis Vuitton is to celebrate the art of traveling and its most prestigious heritage with a new exhibition opening in Paris at Grand Palais (from 4th December to 21th February 2016).

The thematic journey conceived and designed by Robert Carsen navigates through 9 chapters, opening with the absolute symbol of Louis Vuitton: an antique trunk. Retracing a great journey from 1854 till today, it's a great, unique excursus over decades which presents, also, female icon style and most famous lady in the past who choose to be accompanied by this elegant luggage. 

Beauty essentials, jewellery boxes, celebrity luggage, superstar trunks designed by artists over the last seasons, accessories for elegant dandies are featured from Louis Vuitton patrimony, together with a selection of pieces by Palais Galliera and Musée de la Mode de la Ville de Paris. A section dedicated to craftsmanship closes the show. (grandpalais.fr)

Cape fear

11 | 06 | 2015

Big shapes make a big impact. It's more than obvious.

The new winter oversize is the cape&poncho, an alternative to the boring everyday coat, or to a more sporty parka jacket. The It-cape is becoming the new investment piece for an updated wardrobe.

It seems old, or ethic, but it's absolutely cool and urban. Easy to wear, warm to embody in every style. More that a simple trend, it's a tam-tam statement: once you try it on, you never go back. 

There's a giant number of fashion models for this winter. Knitted or couture, costume drama or completely casual, the cape takes on many guises this season. Wrapping up the silhouette with its alluring appeal, we aren't surprised that it is beloved (and posted...) from trend setters and instagrammer girls around the world. 

We can't miss a trend!

Have a look at our TrendForTrend special gallery from fashion griffes and top designers for this FW 15/16.

To find more "CAPE" images : http://bit.ly/1LVqgTX

| OCTOBER 2015 |


10 | 28 | 2015

Black&White, and nothing else. Take a fashion risk and opt for an optical look. Every other color is banned. Everyone will notice you the moment you walk into a room. The same way we look at this fashion statement walking on the 15/16 FW fashion runaways.

Two-tone style, like an oversized graphic cape, a zebra coat, a basic sweatshirt or a very original striped duvet, is the hot-now trend. As Karl Lagerfeld once said, the perfection of a high contrast looks always modern. Or, at least - we add - it's the easiest formula to achieve a put-together look. And thanks to this timeless color combination, you don't have to spend time worrying about which accessories will coordinate (because it goes with everything).

What are you waiting for? Dark or light, it's a matter of basic, très chic, chromatic alternation. Have a look! We collected some of your favorites runaways-moments and seasonal key-pieces that highlight why this graphic way of dressing is a lifestyle, not a passing trend.

To find more "ON / OFF" images : http://bit.ly/1RglnGl

The art of Bottega Veneta: A new fashion book

10 | 27 | 2015

A book of photography that is not only a book of photography. Fashion photographs that are not (only) fashion shootings. Bottega Veneta showcases the whole amazing visual heritage that made the Italian luxury brand an international top griffe.

It's "The Art of Collaboration" (ed. Rizzoli) a new coffee table book that collects thirteen years (almost 1.000 pictures) of advertising campaigns for Bottega Veneta. Launched a few days ago in Milan, this special project is going to be presented in New York in the upcoming weeks, followed almost certainly by a travelling exhibition.

Along the years, the company teamed up with famous photographers including Nobuyoshi Araki, Nan Goldin, Philip-Lorca diCorcia, Pieter Hugo, Peter Lindbergh and Juergen Teller.

Meanwhile, it's official that the Italian luxury brand has tapped Raymond Meier to shoot its 2016 cruise advertising campaign, debuting in December. The Swiss photographer lensed models Josephine Le Tutour and Ben Allen with New York's skyline as a background.

© Juergen Teller for Bottega Veneta - Fall-Winter 2015-2016

© Peter Lindbergh for Bottega Veneta - Spring-Summer 2013

Oh, my goth!

10 | 21 | 2015

If you think black is boring, think twice!

From intricate dark lace to elaborate frills and vintage-inspired accessories, Victoriana is the decadent trend taking over this autumn, just in time for Halloween. The FW 15/16 fashion collections bring all dark things out of the shadow with a bright twist. 

It's Hotel Transylvania-mania: vampires are cool, fairytales are weaving a dark magic, textured gowns are shaped around structured Victorian bodies. The dark side of fashion is on the edge. So, how to carry the look without looking creepy? Start with a high neck or a sheer black skirt with lace or ruffled detail and…mix! Dress for the day with a lace bodycon. Wear dark silhouettes with rock attitude and a touch of modern elegance.

Join the Neo-Gothic intriguing mood. Maybe some of these photos will inspire you to design costumes on Halloween night this year…

To find more "GOTHIC" images : http://bit.ly/1GTEGiQ

Made in Italy's excellence online

10 | 21 | 2015

The first online guide to Italian artisanal excellence has just launched: Italia-sumisura.it. Sponsored by the Fondazione Cologni dei Mestieri d'Arte, along with OmA (Observatory on the Arts and Crafts), the project is conceived as a platform where art, craftsmanship and fashion meet in the name of Made in Italy. 

Over 300 addresses (it is only the beginning!), featuring shops and ateliers, converge to show the best of the Bel Paese's one-of-a-kind craftsmanship. Different sections cover a wide range of handmade productions: from decorative arts, to fashion accessories, home decor, musical instruments, costumes and restoration. Moreover international visitors and collectors can access a rich database of upcoming Italian fairs and events. The site, available in two languages and mobile-friendly, allows users to explore these realities by categories or through geolocation. 

A third of the artisans featured on Italia-sumisura.it will be the stars of a hardcover book, which is due by December 2015.

(ph. Dario Garofalo)

Guess the gender!

10 | 14 | 2015

Did you notice? Gender stereotypes are démodé. When it comes to sex roles, fashion enjoys mixing up different points of view (and garments). As seen on Giorgio Armani's, Sibling's, Prada's and Saint Laurent by Hedi Slimane's catwalks: all of them featured both men and women in their shows, with such models and clothes similarities that ‘guess the gender' has fast become the favourite "topic" during recent fashion weeks.

What about high-street fashion? It's on the same way. The first alarm was launched by the super department store Selfridges that, last year, has created Agender, a new gender-neutral pop-up (that spanned three floors of its Oxford Street flagship store). The experiment still goes on during the Fall Winter 2015-2016.

So, the upcoming winter shopping experience will be filled with gender-neutral statements: bigger sweatshirts, tailored jackets and pantsuits, mannish footwear, often energized by color and creepers soles. But pay attention. It's a new mix for her and for him. Woman or man? Pink or black? No one is the winner, both are! Funny details like classic fedoras, unisex fluo eyewear, comics prints never miss. 

Enjoy the trans-gender fashion statement!

To find more "AGENDER"  images : bit.ly/1PiotvM


© Giorgio Armani
© Gucci
© Sibling

Vivienne Westwood to save Venice (and climate change)

10 | 09 | 2015

Good news!

Thanks to the British evergreen designer Vivienne Westwood, fashion is more "active" than ever.

The famous style icon dedicated her SS16 show to saving Venice, reflecting its giddy, gilded culture on her runway.

The show for her Gold Label collection was called "Mirror The World", and was devoted to Venice. The defilé saw the city, slowly sinking into its surrounding lagoon, as the centre stage for the Paris catwalk. A pre-show film saw Westwood speak of Venice as an «emporium of culture», citing painters Titian and Bellini, and the city's carnival, as inspiration.

In the latest film which communicates the message behind SS16 Gold Label's show in Paris, Vivienne speaks of «Saving Venice!»and protecting it from the effects of climate change. So what can we do to help save Venice and the rest of the world from this imminent threat? Vivienne says we should get together, join forces and demonstrate!

From her blog, the super British designer invite her fans to join The People's March for Climate, Justice and Jobs set on Sunday 29th November in London. Vivienne urges us all to attend with our friends and family as «The more people attend, the better the chance to save the world».

©Vivienne Westwood

Color Trend

10 | 07 | 2015

Do you speak colour? Inside Out, the new Disney-Pixar blockbuster cartoon, does. And the fashion world too! It'a clear statement, coming from fashion headquarters: This is the season where colour stands up.

How? Wrapped up in a warm fur or peluche-like skin. Weird tones are not to be hidden, according to new elegance trends. Don't be afraid! Just allow your eye to adjust and consider this: Colour is at the heart of the FW 15/16 look. Bright or subdued, weird or wonderful, it is going to revolutionize your wardrobe.

So… Better be prepared and open minded, ready to adopt the new mixologist mood. Let us show you how to piece it all together (accessories included!).

Warhol Unlimited in Paris

10 | 05 | 2015

Forever Andy! 

An amazing opening has been attracting people, tourists and especially fashion lovers in Paris these days.

The Musée d'Art Moderne presents Unlimited, a large exhibition dedicated to the renowned American artist Andy Warhol (1928-1987). Comprising over 200 works, Unlimited highlights the serial side of the Warhol oeuvre, a crucial aspect of his work, and his ability to rethink the way art should be exhibited.

Housed at the Dia Art Foundation, Shadows is a striking group of 102 silkscreened canvases of 17 different colours whose length totals more than 130 metres. Asked if these pictures were art, Warhol said no: "You see, the opening party had disco. I guess that makes them disco décor." His art represents a challenge which the Musée d'Art moderne de la Ville de Paris extends to include series like the Electric Chairs (1964–1971), the Jackies (1964), the Flowers (1964–1965) and the Maos (1972–1973).

(info MAM Paris)

© Andy Warhol on Cow Wallpaper [Pink on Yellow], 1966  screen print on wallpaper  

I love Wes

10 | 01 | 2015

Who's that girl? The season's most surprising icon seems to have emerged. Voilà, Margot, heroine of The Royal Tenenbaums. Wes Anderson's film and style (and imagination) is always inspiring. As seen during the successful Gucci's post-Frida Giannini catwalk (designed for the first time by Alessandro Michele).

Toffee-coloured furs or faux fourrure and full-length skirts… Geek chic accessories paired with new leather-like materials. Chemises worn not to attract but to confront. This Margot-oriented fashion moment reveals your high-voltage glamour. Between vintage revival and a new updated, intellectual, negligé attitude. The plus touch? An original collier design and gold bijoux to maximize the neo ladylike effect. Geekette chic could be the title of a new fashion film.


© Gwyneth Paltrow as Margot Tenenbaum in The Royal Tenenbaums (2001). Picture: Rex Features

© Gucci

To find more images on the "mood" bit.ly/1L4y9mm

New debut for Kate Moss

10 | 01 | 2015

Her crazy selfie together with her "little sister" Cara Delevingne during the last Milan Fashion Week have stroke paparazzi and the whole global blogosphere. But the It british model Kate Moss had another surprise in store, her debut in interior design. After designing several sell-out collections for Topshop, Kate has now moved into the realm of interiors. Not decor or wallpapers, but luxury homes.

Britain's most famous model has brandished her style across a barn house in the Cotswolds - in the idyllic Oxfordshire region - which is on the market for £2.5 million.

The result? Handpicked velvet sofas, a mirrored four-poster bed and a black&white stripy guest room with pink curtains and Peruvian bed covers. A very eclectic bohemian mix, Moss' style. Well done, Kate! Which is going to be her next step?

© Kate Moss in The Lakes by Yoo Barnhouse

| SEPTEMBER 2015 |

Tommy Hilfiger presents Rock Style in London

09 | 24 | 2015

A unique exhibition in London at Sotheby's is going to celebrate the ground-breaking style of the world's biggest rock stars. Personally curated by American designer Tommy Hilfiger and art curator Jeffrey Deitch, the show will feature iconic images by the great Rock Photographers including Roberta Bayley, Janette Beckman, Bruce Davidson, Terence Donovan and many others. Coinciding with the 30th anniversary of Hilfiger's eponymous brand, this exhibition celebrates the dialogue between fashion, music and self-styled icons for whom clothing formed a central part of their identity as artists. The story beyond the most iconic photos, like John Lennon's images - Beatles icon captured by Bob Gruen's pics at home in New York - are shown and unveiled for an iconographic adventure from past to present. Not to be missed. From 22 september 2015 to 30 october 2015 at Sotheby's London (for info www.sothebys.com).

Check yourself

09 | 23 | 2015

Dressing in "kilt". The classic pattern from the Scottish Highlands, with which the fashion industry has an enduring love affair, is landing in our fall wardrobe. Pay attention, it's a totally new look! Tartan is back on the style agenda. Polished plaid and traditional tartan get a street touch and come in modern shapes. If you have doubts, check plaid-related inspirations from this season fashion runways: from Hedi Slimane's revived late nineties grunge for Saint Laurent, to Sportmax's total-look effect and Chanel, which has been bringing the pattern to the fashion forefront for a while now.

So this autumn/winter, wear the tartan look with a lady like dress or a scarf. Or even with all over printed trousers. The real passe-partout however is the checked mini skirt. No longer confined to a Scotsman's kilt or a schoolgirl's skirt, it is the new break-ruler - it works with every attitude, all day long.

The timeless Scottish style gets a fashionista flair - what better occasion to embrace the trend as style statement yourself?

Do you want to find more images? Click on http://bit.ly/1V9A2sW

All That Glitter

09 | 17 | 2015

Fall is coming. But there's no reason to loose the sparkling sprint. Or to wear boring and serious monochrome autumnal outfits… In fact, there is a good news! This season will be about the "shimmering effect", a perfect chance to renew our daily wear.

Handbags, shoes and accessories, are all covered with a precious and playful glitter glaze: try the easiest fashion antidote against predictable looks. Check out the silver pump by Jimmy Choo or the gold boxy bag by Salvatore Ferragamo. Discover brilliant creepers and shining pochettes embracing metallic nuances. The "star dust" embellished even sporty apparel, such as sneakers and urban creepers, as recommended by many labels and young glam brands.

A single piece, paired with jeans or casual jackets, is enough to treat yourself with a little magic and make you very chic. And for the evening wear? Ça va sans dire… From the most classy runaways to the everyday urban scene, the lurex fever never fades.

To find more images http://bit.ly/1LAcjaS

Uptown City

09 | 09 | 2015

Chic in the city. No reason to be stressed or nostalgic. No reason for style's disorder at all. A new starting point for a fresh, contemporary and energizing interseasonal look is waiting for you.

It's an easy cross-over of the metropolitan fashion staple. First of all: the ‘it' blouse. Shirt is about to become the topic of 2015's latter half. White, printed or floral: every pattern is admitted to keep the eccentric holidays vibe.

Another closet essential? A pair of denim, classic indigo, rigorously flare and high waisted as trend setters show. Together with a handful of ladylike details: shoulder leather bags, oversized sunglasses and minimal jewels. Welcome back, uptown girl!

To see more images http://bit.ly/1J2rRSV | To download them Sign Up http://www.trendfortrend.com/register

The rise of sneaker culture: Brooklyn Museum

09 | 08 | 2015

Sneakers, a true obsession. From their modest origins in the mid-nineteenth century to high-end shoes created in the past decade, sneakers have become the it-shoes in womenswear and menswear. The Rise of Sneaker Culture is the first exhibition to explore the complex social history and cultural significance of the footwear now worn by billions of people throughout the world.

The exhibition, which includes approximately 150 pairs of sneakers, looks at the evolution of the sneaker from its beginnings to its current role as status symbol and urban icon. Included are works from the archives of manufacturers such as Adidas, Converse, Nike, Puma, and Reebok as well as private collectors such as hip-hop legend Darryl "DMC" McDaniels, sneaker guru Bobbito Garcia, and Dee Wells of Obsessive Sneaker Disorder. Also featured are sneakers by Prada and other major fashion design houses and designers. 

Film footage, photographic images and design drawings explore the social history, technical innovations, fashion trends, and marketing campaigns that have shaped sneaker culture over the past two centuries. 

July 10 - October 4 2015, Www.brooklynmuseum.org. 

Loot at our gallery of new sporty footwear on T4T.

© Nike x Tom Sachs "NikeCraft Lunar Underboot Aeroply Experimentation Research Boot" Prototype, 2008.

Miu Miu at the Venice Film Festival

09 | 07 | 2015

Films have become the new big thing in visual arts and fashion creativity.

Proofs are the many events taking place worldwide, such as the second edition of the Milano Fashion Film Festival (20th-22nd September 2015 fashionfilmfestivalmilano.com/) and the legendary ASVOFF ( ashadedviewonfashion.com/) launched in 2008 by the French influencer, journalist and blogger Diane Pernet.

Italian fashion brand Miu Miu keeps confirming its creative energy within this new trend. During the last Venice Film Festival it unveiled its newest movie "Les 3 Boutons", which marks the 10th commission from Miu Miu Women's Tales, the acclaimed short-film series by women who critically celebrate femininity in the 21st century.

"Les 3 Boutons" is directed by the legendary 87-year-old Agnès Varda, considered by many as forerunner to French New Wave cinema, and winner of the first honorary Palm d'Or at the Cannes Film Festival this year.

Movie's lead is newcomer Jasmine Thiré, and it was shot on location in Bonnieux and also rue Daguerre, Paris, where Varda has lived for 50 years. The story gently reverses the clichés of girlhood. Jasmine prefers school uniform and education to the easy allure of a Cinderella lifestyle.

"It's playing a game with reality," Varda says. "The game is called cinema." ( https://www.youtube.com/watch?v=7mkuSTzf_Pw)

Girl in action

09 | 02 | 2015

Let's call it athleisure! Athletic-leisure. A unique clash of sport and fashion, redefining sportswear with a pop twist.

Tecno textures and ergonomic skater-like silhouettes jump into the wardrobe. A number of griffes are getting into the game, with clothes and accessories labelled as "après sport" or "gym-to-the-office". Performance for passion. Everybody is ready to follow the street wave?

The winners are flashing colours, leggings, sporty shorts and hooked jackets. The need for everyday comfort plays a role too.

White Fair in Milan

09 | 01 | 2015

A realm of avant-garde and of top-notch collections is back. 

The new appointment with the White Fair is set for the 26th to 28th of September 2015. The large selection of clothing and accessories collections will be divided into three exhibition areas located in Tortona 27, 35 and 54 (Superstudio Piu, Hotel Nhow, Ex -Ansaldo), each of which hosts inside special areas and themed sections.

The new "White Select" section will feature the most innovative projects of international contemporary fashion. At the same time the "Basement" will be a private area reserved to designers collections whose leitmotiv is passion for experimentation in style and materials.

The British showroom Six London reconfirms its presence at the show with the footwear labels Opening Ceremony, Markus Lupfer, Swear London, Thakoon Addition, Toga Pulla Footwear together with two new brands: Dora Teymur and Each X Other.

The third appointment with the contemporary jewellery will bring in via Tortona 35 a selection of niche jewels carried out in collaboration with Birik Butik, online store that sells independent designers, up and coming, from all over the world (birikbutik.com).

| AUGUST 2015 |

Navy is the new black

08 | 26 | 2015
It's official: navy is the new black. Designers such as Fay, Nina Ricci and Lanvin, chose the colour for their 2015 Fall/Winter runaways, proving the enduring appeal of dark blue. We saw navy replacing black for everything: overcoats, blazers, pantsuits, especially paired with leather bags. But the it-piece leading the trend is the caban. Stripes à la marinière and sailor jackets are must have items for a work chic outfit. Moreover the blue feeling is appropriate even for cocktail suits and evening dresses. So, here comes the blue, a perfect colour for an understated style.

Benetton celebrates 40

08 | 25 | 2015

On October 10, 2006, Benetton celebrated its 40th Anniversary at the Centre Pompidou in Paris, with an exclusive fashion show dedicated to its forty years of fashion. 

Colour, strong identity, passion for youthful international urban clothing and high quality established it as a top global brand. 

A symbol of the Italian style that stands for a well balanced quality/price ratio. 

Benetton's collections are made in full respect of nature, people and animals, following the company's strict guidelines for what concerns the use of ethically produced materials. In line with its long-standing commitment, the Venetian group has recently interrupted its use of angora wool for the production of winter clothes. 

Meanwhile the brand is continuing with its project of bringing Italian fashion to Russia, with the opening of 40 sales points over three years. Customers will have the chance to enjoy a unique buying experience, whilst shopping in the innovative and stylish On Canvas boutiques.

Preppy days

08 | 19 | 2015

University is going to reopen in few weeks and fashion is ready to get a graduate tone from Yale. Sportswear from American colleges, the so-called preppy style (from Pre-college Prepatory School), is back in the "campus".But more than a revival, it is a fashion evolution: a bold mix of colours and patterns.

The necessary items for a preppy outfitter include polos with numbers, cashmere knitwear, polo shirts, argyle motif and botton-down shirts.

The vibe comes across in the new Tommy Hilfiger's campaign, which features a team of college unisex accessories such as scarves and Oxford shoes, together with blazers and Ivy League sweatshirts.

Have a look at our gallery!

What is luxury?

08 | 18 | 2015

Luxury today is...dream, petite folie or opportunity?

A new exhibition curated by the V&A and the Crafts Council UK interrogates ideas of nowadays luxury. Not to miss!

Inaugurated a few weeks ago, the show is an extraordinary collection of works by designers, makers and artists using a selection of terms in order to engage with and expand upon current debate.

It addresses the production of exceptional objects, which demonstrate an extraordinary investment in time and handmaking. It explores how attitudes to luxury are shaped by cultural concerns and personal dreams. It challenges preconceived notions of value and provides an opportunity for thinking about the future of luxury in the 21st century. 

Making luxury is not concerned with practical solutions but with the extraordinary, non-essential and exclusive. Mastery of a craft and exceptional expertise are demonstrated by outstanding precision, attention to detail and remarkable finishes. Such quality is achieved by challenging and broadening established standards of craftsmanship and accepted categories of design. The resulting work combines high levels of innovation with a respect for craft traditions.

(until 27 of september 2015, London, www.vam.ac.uk). 

© Studio Drift, FF3 CC, Courtesy of Carpenters Workshop Gallery

Fashion for sea

08 | 11 | 2015
After the G-Raw denim collection, another collaborative initiative aims at taking plastic from the world's oceans and transform it into innovative denim and apparel, yet another fashion project on behalf of our ocean's health.
Adidas, in collaboration with The Parley for Oceans, an organization whose goal is to raise awareness about the state of the oceans, created a sneaker featuring an upper entirely made from yarns and filaments recovery. The materials used are derived either from plastic waste or from nets for deep sea fishing.
The prototype is only the first one of a series. At the end of the year the same process will be introduced to other products, which, this time, will go for sale.

Camel trophy

08 | 05 | 2015

Step by step, here's the suède.

The bohemian staple gets a luxe treatment with rich "safari-esque" leather-like textures. Especially for shoes and details.Summer suède is the new statement.

This summer its camel nuance is the protagonist in street style and go-to fashion trend.

The most interesting effect? Boho chic, as beloved by style setters such as Mischa Barton and Sienna Miller. That is: declined in Seventies attitude. Paired with fringes and a decontracted silhouette, balanced and enhanced in total look effect. But you can try everyday, starting with shoes and bags.

Are you ready? Leather-like colour is the new fashion adventure.

Look for  more images on TrendForTrend to suggest your look to your readers

| JULY 2015 |

Forever LACE

07 | 30 | 2015

Choosing romance for your everyday look. Delicate lace has already become a popular trend for the hot season. From skirts to blouses, to lace dresses, see-through clothes filled 2015 S/S fashion runways with their fresh, white, never-ending attitude.

Lace decorations can be found in garments and fashion accessories of all kinds, transporting us to granny's trunks and childhood memories. However nowadays lace-effect is contemporary even in sporty details (as seen in Nike's most recent collection!). So, make the choice to be chic in the heat.

Thanks to this white evergreen. 

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07 | 22 | 2015

Fancy prints to taste, chic attitude en plain air. From the Expo 2015 capital, the old Navigli's city, the Italian style "cosmopolis", the best fashion salad to try it on.

Get a taste of exquisite Milan's summer mood 2015.

The recipe? Gourmand prints and funny patterns as a starter. Then a bright dose of colour in addition to some pop details - red-strawberry, yellow-pineapple - naturally balanced with chic&clean silhouettes. Ingredients are from any variety of fresh fabrics. For more tempting effects? The boost is straw basket. And final touch never-missing, an hipster bike-me bicycle. Buon appetito!

Buccellati, new ADV by Peter Lindbergh

07 | 17 | 2015
The Buccellati's first time. A precious tradition re-loaded with a new campaign starring the top model Elisa Sednaoui

The jewelry italian label Buccellati continues its revival. Ant it never fails to surprise everyone. It is on air the video of its newadv campaign shot by Peter Lindbergh and starring Elisa Sednaoui, top model and actress.

The campaign marks a new great "starting point" for the brand - top places in the world rankings for the luxury jewelry compiled by the Luxury Institute of New York - in line with the process of repositioning that aims to captivate a younger audience and fashion enthusiast. That's why, for the first time in twenty years, the house has chosen a super model testimonial (already muse of Karl Lagerfeld) and one of the most acclaimed fashion photographer.

Meanwhile, for fans and lovers, the great celebratory exhibition entitled "The Art of Beauty. Gianmaria Buccellati jewels" set up inside the Reggia di Venaria in Turin continues (up to 30 august).

The style Buccellati is one of the top italian export in the world over a century of activity. Faithful to the canons of the Italian goldsmith tradition of the Renaissance, the jewelry brand follows all stages of the creation of jewelery, from design to the choice of stones and their cutting to the delicate work of the setting.

The founder Mario Buccellati had kicked off the family business in 1919, opening his own jewelry in Largo Santa Margerita in Milan. In the 50's the brand Buccellati is exported to the US by opening stores in Miami and New York, and recently in Place Vendôme in Paris.

Look at our gallery of Buccellati's timeless pieces http://www.trendfortrend.com/brands/BUCCELLATI

Walk the line

07 | 15 | 2015

It' all about stripes! From black, white and tailored, to clashes of colour and quirky mixed prints: there's a multitude of ways to wear stripes.

The best one, for us, is to wear them allover, from head to toe, fur included! Bold stripes can be intimidating? But with some smart styling, such as a simple denim piece, they can be flattering and really easy-chic. Fashion designers promised!

So, ready to take a linear approach. From nautical lines to vibrant shirts, these go-faster stripes are your quick route into spring/summer 2015. Have a look to our special gallery.

(Image courtesy: Sofia Sanchez de Betak in Chloé)


07 | 08 | 2015
How to style your summer?

Here are the new beach(wear) heroes that will keep your fashion credentials ahead of the curve!

Stripes are making a huge mark on the fashion and swimwear collections of 2015. Together with maritime-inspired dresses, jumpsuit, exotic colours, sporty silhouettes. But take a note: rétro touch is never missing.

Get an idea? A new exhibit at the Fashion and Textile Museum (open until 13 september 2015, http://ftmlondon.org/) in London features the birth of modern resort wear in Riviera and Côte d'Azur where from 1920s and 1930s, sunbathing and sport became fashionable pastimes.

And the history goes on. 

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Naomi Campbell new face for italian lingerie brand La Perla

07 | 07 | 2015

The black panther always roars. After her star return as catwalk model at Givenchy's SS16 menswear show in Paris, the supermodel Naomi Campbell has been announced as the face of La Perla's new AW15-16 ad campaign.

The new ad campaign was created by photographic duo Mert Alas and Marcus Piggott under the direction of the famed art director Fabien Baron. It makes the first time that Campbell gives her body to a premium lingerie brand.

The collection is comprised of many pieces that celebrate the brand's illustrious 60-year heritage, including ensembles that incorporate night robes and pajama trousers of ‘impossible lace'. Every piece is masterpiece, created by La Perla's skilled team of textile artisans in Bologna Italy.

Hot summer: Paris in Haute Couture mode

07 | 07 | 2015
From Chanel to Atelier Versace, to new super debut of Karl Lagerfeld for Fendi, the best of couture is on stage.

The show has just begun. From July 5th to 9th, Paris is in haute couture mode with new Fall Winter 2015-16 Haute Couture Collections.

Defileés are taking places right now. French but also Italian designers will take over the runways, like Giambattista Valli, Giorgio Armani Privé, Schiaparelli, Versace and Valentino.

First fascinating defilé which opened the "ball" was Atelier Versace. Landing somewhere in-between Woodstock circa 1969 and Miami Beach Fall 2015, Donatella Versace's collection seemed to be a tribute to a "new girlish flower power" based on spectacular gowns with frothy falls of ruffles, flower crown in hair and all. And super model Karlie Kloss was called upon to lead the final walkout (in rose gown).

But the most anticipated star for this taking place edition is is going to be Karl Lagerfeld. After 50 years at Fendi, the designer is staging its first couture show. Inspiration? He saids: «It's all in the craftsmanship. At this level, you can push it to a level of craftsmanship that would be too expensive for ready-to-wear: mixing things, design, pattern, fur mixed with feathers, all kinds of things. For me, this is what's interesting».

(Images courtesy of Style.com)

| JUNE 2015 |


06 | 19 | 2015

Accessories or obsession?

Shoesahcolics around the world have got the answer. Stiletto, platform, medium heels, skyscraper: footwear are always a fetish for women. And they have been since the dawn of the time.

To these objects, a new incredible exhibition in London at the V&AMuseum is dedicated. The gallery shows how fantasy has become increasingly vertiginous reality.

Nearly 250 pairs of shoes over the century until more extraordinaryrecent creations. Curiosity? Surprisingly, the very highest shoes are not the mock-croc Vivienne Westwood platform "ghillies" but a pair of 28.5 cm-high 1800s Egyptian Qabaqib (info: Shoes: pleasure and pain (from 13 june 2015 to 31 january 2016, www.vam.ac.uk).

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06 | 17 | 2015

Can a phyton bag be a soft and sophisticated accessory and a silver ornament at the same time?     It happens in Milano, where tomorrow (18th of June) a new capsule is to be showcased.

Protagonists are two italian brands: Mahl & Ross (Mahlandross.it) python leather bags collection created by Claudia Mahler and MariaCristina Rossi and characterized by large volume and minimal shapes, combined with a selected "taglio vivo" scrupolosly handpainted, and jewelry artist James Rivière.

The cooperation? A model for 9 pieces with silver jewels in nine different colors. Each sculpture is stitched on the bag and inspired by past works the italian artist has devoted to humanity. They are low reliefs, precious miniatures symbolizing fragments of arcaic history. A crossing over between leatherwear and jewelry, for a handbag which became art object. Uniqueness to wear, adaptable to every kind of use.

The capsule will be on display and available to order at the shop Via Manzoni 11 in Milan (info. +39 02 877881, Jamesriviere.it).

Find more images ready to publish on TrendForTrend.com | Mahl&Ross

The Bridemaids

06 | 17 | 2015

Pale tones, embroideries… And above all, a much of fun.

Fashion make this season's bridesmaid dresses stand out. Have a look to recent Barcelona Bridal Week. And to our special romantic gallery.

Longdress or longuette? The most important trend is to feel special. Sheerer colors and baby pink are having a moment even for shoes.

Special detail? Flower crowns. Or a flower tucked into their hair as accessories.

Enjoy the party!

Find all the images on TrendForTrend

Pitti Immagine Uomo 88

06 | 11 | 2015

Countdown to Pitti Immagine Uomo 88 in Florence.

The key international trade event showcasing men's fashions and contemporary trends will be held in Florence from 16 to 19 june 2015.

Menswear, together with womenswear and gender blended collections: there will be approximately 1.150 for the international community that throngs to Florence during the fair – over 30.000 visitors attended the last edition – representing the world's major department stores and small retailers.

Many special design projects are attended, from new emerging talents défilé to a showcase of Moschino.

The theme of new edition? Color and color! As pure creative energy.

Aphrodite 2.0

06 | 11 | 2015

Aphrodite had nothing more than gathered, draped, and flowing masterpiece that hit the Sprint/Summer runways 2015.

Grecian is just becoming a real favorite trend. Thanks to a great dose of new gladiator sandals, It-Shoes for summertime, tunics goddess-like, contemporary fashion jewels and metal touch.

it's time to shine everywhere, form past to future.

Discover more images ready to download and publish on TrendForTrend.com

| MAY 2015 |


05 | 27 | 2015

Lovable, despicable yellow.

Just in time for the sunny weather, Pantone has announced a its new brand tone: the yellow minion.

Based on the hit animated film Despicable Me, the bright and sparking color will be the paint company's newest swatch of the season, and the first ever movie-inspired color produced by Pantone company.

Waiting for the the new spin-off of Despicable Me, voiced by Steve Carrell (which it set to be in theaters July 10), fashion is already in love with it.

From baby collections to adult and "kidult", welcome to new springy color.


Tag "MINION" and discover all the yellow mania images ready to publish


05 | 22 | 2015

It's a festival season again.

The simmer of music blasting from a distance, girl gangs in glitter and shorts…The Coachella festival have been just the beginning.

Next happening, next trend? Wherever you go and feel the boho chic beat.

The summer 2015 is to be a huge rock concert calendar: Sònar Festival in Barcellona, Glastonbury Festival… Wild gatherings of festival girls.

So, tickets? Booked. Tent? Bought. Style? Crop tops, '70s flares, fringe, embroidered blouses and more.

We're ready to hit the road.

Find more images ready to publish on TrendForTrend.com search

Moreschi opens in Moscow

05 | 20 | 2015

Russia's lasting romance with Made in Italy products continues. Moreschi, luxury footwear italian brand, has recently opened a store in Moscow, no less than on the Red Square, one of the most desirable locations of the East.

Currently, the brand is present in 40 monobrand shop, worldwide mainly abroad.

For next season the brand has showcased in Florence its new collection where classic shoes with a contemporary twist and Brit '60 are characterized by a hand-dying coated, with a sole extra-light for a walk super soft. Have a look to Moreschi gallery.

Art à porter

05 | 14 | 2015

When it comes to elegance, fashion is avanguarde.
Wherever you go, from the new-opend Fondazione Prada in Milan to a famous Venice Biennal 2015, to a super cool vernissage of Gagosian Gallery in New York, it's all about multicromatic patterns, geometric shape, artistic inspiration.

It's a painting effect.
So, do not just look, wear it!

On TrendForTrend you can find all the still life images on the gallery (tag: ART)

The Origin Fair: tech & textile

05 | 13 | 2015

Over 100 designers are descending on Vicenza - Italy from every corner of the world to participate in the most innovative trade show format in fashion field: Origin Passion and Belief.

The fair in Vicenza (Italy) is ready to shine again (15 -18 may).
Second appointment for the new   international   reference   point   for   the   jewellery  industry which combine craft & commerce. The front-runners of fashion will be able to meet the expert in Italian manufacturing.  

Over 700  international buyers are in attendance from  64  different  countries of  strategic  importance,  such  as  China, United Arab Emirates, Russia and  Europe.

With   the   theme "New   Frontiers   in  Jewellery",   this event looks   at   the   new   boundaries   in   terms   of   product     and creativity  within   the   industry,  putting  itself  forward  as  international  hub media and expert (http://www.originfair.com).

| APRIL 2015 |

Gaetano Pesce: One-of-a-Kind Iconic Works, 1969-2015

04 | 17 | 2015

"Gaetano Pesce: One-of-a-Kind Iconic Works, 1969-2015," an exhibition featuring maquettes, furniture, vases and drawings by the visionary architect, designer and artist will be on view at Allouche Gallery from March 26 to April 25 2015.
Since the 1960s, Gaetano Pesce has been challenging the dogma of traditional aesthetics by creating a multidisciplinary practice that embraces an art, architecture and design of expressiveness that is a commentary on reality, color, fgurative representation and political commitment.
His poetic imagination and his continued use of humor and irony to attack the standardization of the mass-produced object and architecture set him apart from all other designers and architects. Hallmarks of Pesce's work are practicality, diversity and his use of contemporary materials such as foam, resin and urethane.

"Art and design should be a service to the people," he says. "An object should express more than beauty, nice form and function - it should be subversive and express a political point of view."
An example of practical design with a message is his UP Chair. The chair resembles a prehistoric, female fertility fgure with a ball attached to it by a chain.
The political point made by the design, according to Pesce, is that women are prisoners of men's prejudices and that in certain countries rights of women and people in general are systematically denied.
In addition, Pesce feels very strongly that democracy should protect differences and that design should celebrate the diversity of places, cultures, languages and identities.

| MARCH 2015 |

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03 | 25 | 2015

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03 | 18 | 2015

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| FEBRUARY 2015 |

MAHL & ROSS lands in America

02 | 23 | 2015

From January 2015 Mahl&Ross, the luxury brand of python bags entirely Made in Italy, is represented by Jim Villa showroom in New York, an exclusive stage for international brands with a contemporary edge.

Jim Villa Showroom
263 11th Avenue, 4th Floor
New York, NY 10001


| JANUARY 2015 |


01 | 09 | 2015

London Collection Men F/W 2015-16
January 9-15  

Pitti Immagine Uomo F/W 2015-16
January 13-16

Milan Men's Fashion Week F/W 2015-16
January 17-20 

Berlin Fashion Week F/W 2015-16
January 19-21 

New York Men's Fashion Week F/W 2015-16
January 19-22

Parigi Men's Fashion Week F/W 2015-16
January 21-25 

Parigi Haute Couture S/S 2015
January 25-30

January 30 –  February 2